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The India D2C wedge

Confirm COD on WhatsApp. Cut returns for real.

Cash-on-delivery drives most Indian D2C orders — and the most returns. Konnexion asks the customer to confirm before you ship, or switch to prepaid with one tap. Confirmed orders show up; every outcome is tagged back in Shopify so you can finally measure RTO.

What you get

Every returned COD parcel is money you already spent.

Filter out fake and impulse orders before dispatch, and nudge the valuable ones to prepaid — the single highest-ROI lever in Indian D2C.

  • Tap-to-confirm — the customer confirms the cash order on WhatsApp before you ship.
  • Convert to prepaid — a one-tap payment link (with an optional incentive) turns COD into prepaid.
  • Auto-cancel the ghosts — unconfirmed orders can be held or cancelled automatically.
  • Tagged back in Shopify — cod-confirmed / prepaid-switch tags so your data is honest.
  • Measure your RTO — see confirmation and conversion rates over time.
How it works

Confirm, convert, and measure.

Confirm / Cancel → Shopify tag
Confirm

A tap beats a guess

On every COD order, the customer gets a WhatsApp message with Confirm / Cancel buttons. Confirmed orders are far likelier to be accepted at the door.

  • Buttons write back to Shopify instantly
  • Hold or auto-cancel unconfirmed orders
Convert

Nudge COD to prepaid

Offer a small incentive to pay now. A one-tap payment link switches the order to prepaid — the best possible RTO outcome — and updates Shopify.

  • Payment link (e.g. Razorpay) on the C7 seam
  • Optional discount to prepay
Measure

Finally, honest RTO data

Because every outcome is tagged in Shopify, you can measure confirmation rate, prepaid-conversion rate and returns over time — not vibes.

  • Per-cohort confirmation & conversion
  • Trend lines you can act on
Good to know

Questions about cod confirmation & rto.

Unconfirmed, fake and impulse orders are the biggest source of RTO. Asking the customer to confirm on WhatsApp — or pay upfront — filters those out before you spend on shipping.

Yes. You choose the policy: hold, remind, or cancel after a window. Everything is tagged in Shopify so downstream apps stay in sync.

Yes — the prepaid switch uses a payment link on the payments seam (e.g. Razorpay). COD confirmation alone needs no gateway.

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